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SEO에서 해서는 안될 30가지

by 믹스 2009. 5. 16.
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요새 관심사는 이제서야? 라는 늦은감이 아주 많이 있지만 SEO다.
그래서 여기저기 영어도 모르면서 영문사이트에 들어가보기도 하면서 지내는중임.

본 내용은 작년(2008년 11월)에 발표된 Google’s SEO Starter Guide(영문)에 관해서이다.

벌써 발빠른 분들은 이 정보를 활용하고 있을거라 생각하지만 본인은 이제사 발견한 터라.전문은 PDF파일로 제공되고 있으니 영어에 자신이 있으신분, 원문으로 독파하리라 하시는분은 이쪽에서 확인하기 바람.

20여 페이지에 해당하는 내용을<30 Techniques To Avoid - Best Practice SEO by Google> 이라는 제목으로 요점정리해놓은 곳이 Hobo Web다.

SEO에서 해서는 안될 30가지
  1. choosing a title that has no relation to the content on the page
  2. using default or vague titles like “Untitled” or “New Page 1″
  3. using a single title tag across all of your site’s pages or a large group of pages
  4. using extremely lengthy titles that are unhelpful to users
  5. stuffing unneeded keywords in your title tags
  6. writing a description meta tag that has no relation to the content on the page
  7. using generic descriptions like “This is a webpage” or “Page about baseball cards”
  8. filling the description with only keywords
  9. copy and pasting the entire content of the document into the description meta tag
  10. using a single description meta tag across all of your site’s pages or a large group of pages
  11. using lengthy URLs with unnecessary parameters and session IDs
  12. choosing generic page names like “page1.html”
  13. using excessive keywords like “baseball-cards-baseball-cards-baseball-cards.htm”
  14. having deep nesting of subdirectories like “…/dir1/dir2/dir3/dir4/dir5/dir6/page.html”
  15. using directory names that have no relation to the content in them
  16. having pages from subdomains and the root directory
    (e.g. “domain.com/page.htm” and “sub.domain.com/page.htm”) access the same content
  17. mixing www. and non-www. versions of URLs in your internal linking structure
  18. using odd capitalization of URLs (many users expect lower-case URLs and remember them better)
  19. creating complex webs of navigation links, e.g. linking every page on your site to every other page
  20. going overboard with slicing and dicing your content (it takes twenty clicks to get to deep content)
  21. having a navigation based entirely on drop-down menus, images, or animations
    (many, but not all, search engines can discover such links on a site,
    but if a user can reach all pages on a site via normal text links, this will improve the accessibility of your site)
  22. letting your HTML sitemap page become out of date with broken links
  23. creating an HTML sitemap that simply lists pages without organizing them, for example by subject
  24. allowing your 404 pages to be indexed in search engines
  25. providing only a vague message like “Not found”, “404″, or no 404 page at all
  26. using a design for your 404 pages that isn’t consistent with the rest of your site
  27. writing sloppy text with many spelling and grammatical mistakes
  28. embedding text in images for textual content
    (users may want to copy and paste the text and search engines can’t read it)
  29. dumping large amounts of text on varying topics onto a page without paragraph,
    subheading, or layout separation 
  30. rehashing (or even copying) existing content that will bring little extra value to users
    (”30 Techniques To Avoid - Best Practice SEO by Google - Hobo Web” )
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